Three Critical Questions You Have To Ask Before Hiring A Local SEO Consultant
By now the odds are pretty good that you understand the value of local search engine optimization (SEO) and the power it can have to help you build your business faster than any other marketing forum out there right now.
At the same time, the odds are also pretty good that you haven’t been able to find the right local SEO consultant to help you get your search engine optimization underway. The odds are even better that you are having a tough time picking and choosing from all the different options in your area.
By asking yourself – and your local SEO consultant – the three critical questions we highlight below you will be able to streamline the selection process dramatically and practically guarantee that you are only ever working with the right experts from here on out.
Let’s dive right in!
How EXACTLY are you going to start my local search engine optimization campaign?
Though the techno-mumbo-jumbo and industry buzzwords frequently used in the world of search engine optimization can be a little bit offputting and even appear like a different language all together, the truth of the matter is a local search engine optimization is NOT magic.
There’s a long and established list of practical techniques, tactics, strategies, and secrets that works wonders to improve your search engine optimization results. How the SEO campaign is executed on your end is going to make or break its success.
Be sure that you get your potential local SEO consultants to tell you exactly how they are going to get the ball rolling for you.
What are you going to have to provide to improve the success rate of these campaigns?
The overwhelming majority of the heavy lifting for your local SEO is going to be handled by your search engine optimization consultant, but there are still going to be pieces of the puzzle that you have to provide to give yourself the shot at success you deserve.
This may be as simple as providing access to critical parts of the administration of your website but may also involve regularly updating search engine optimization details, interfacing with other members of the local SEO team, and putting in some of the able grease on your own end as well.
Understand what you are getting into before you end up biting off more than you can chew.
What kind of reporting is going to be provided to me?
The only way to understand whether or not your local search engine optimization efforts are working is to be provided with full reporting and analytics regarding the work that your local SEO consultant has been handling.
The numbers aren’t ever going to lie, but instead give you a crystal clear picture of the traffic that you’ve been able to generate with this new approach (or lack thereof) and you’ll be able to make the right decisions to move forward with the local SEO consultant with the plan in place, to make changes on the fly, or to move in a new direction completely.
Not only will you want regular reports provided to you on a weekly (and possibly even a daily) basis, but you’ll want complete access and control over those reporting accounts so that you can double verify the information to be correct.
Handle all of these fundamental basics and you won’t ever have anything to worry about when you’re moving forward with the right local SEO consultant. Experts that are comfortable answering all of these questions can be trusted, just as those that get a little bit fidgety when put on the spot should probably be looked into more thoroughly or ignored outright.